Rebecca VanDeCasteele

Graphic design
is my passion.

Work

I create brands with personality and experiences that hold together.
Most of my work lives in hospitality, often starting with a name or a logo and growing into menus, websites, illustrations, cocktails, and stories people remember.

About

I'm Rebecca

I'm a creative person.

I like things that make sense.
And things that work.
And, most importantly, things that make you feel something.I approach every new project with a mix of eager curiosity, keen intuition, and low-key obsession.

✦ My Creative Focus ✦

Branding, strategy, and problem-solving. That’s the core of it. But I’m not the type to stay in one lane, and I like it that way. Visual identity, concept, UX, storytelling, content, it’s all part of the same system if you zoom out far enough.

✦ More Than One Flavour of Creative ✦

Before I was designing brands, I was building cocktail menus and writing wine lists. I spent almost a decade working in hospitality, not just managing it, but making it memorable. Menus, service, training, drinks, vibes. It all had to add up to something that felt good.That thinking shows up in my design work too. Every element should belong. Every detail should have a reason to be there.

✦ What Else Do I Bring? ✦

I’m a practical creative with a “figure-it-out” brain.
Someone once called me a human multi-tool, and honestly? They weren’t wrong.I’ve worked across brand strategy, digital marketing, UX, content, and systems design. Right now I’m deepening that with certification in Google Ads, Webflow, and UX design, because I like learning new tools almost as much as I like bending them to fit.

Contact

Got a project, an idea, or something in progress that needs a creative hand?
I’m open to freelance work, studio roles, and collaborations that feel like a good fit.If you’ve got something worth making, I’d love to hear about it.